While the rise of digital media and e-commerce has changed the economy, there is still a place for plenty of Albany brick-and-mortar storefronts. In fact, many Albany small businesses are integrating digital practices into their traditional marketing strategy to maximize their reach and return. Here are a few tactics you can implement in your Albany business.
1. Location-Based Marketing
Beacon technology is relatively new to the market. It detects where a potential customer is at any given moment, and sends them notifications on their social media or smart phone with sales information or promotions for nearby businesses. This is one tactic that is completely unique to brick-and-mortar stores. It is predicted that beacon technology will drive $44 million in retail sales in 2016!
2. Go Mobile
Considering 68% of adults check the Internet on a smartphone while shopping, it’s an excellent opportunity for businesses to enhance the experience of customers. For example, in-store coupons that can be downloaded onto smartphones and drive them to shop at your store for a better deal than they can get online.
3. Engage Your Audience on Social Media
Social Media has provided a unique opportunity for all businesses to connect with their customers, interact with reviews, and provide better customer service. Having an online customer service rep can turn a client who may have had a bad experience into a brand advocate! By reaching the customer at their convenience, you’re making it easier for your customer to find a product that they’ll love.
There are many ways to add digital elements to your marketing strategy. Finding a balance between the best digital platforms and traditional methods is the best way to keep your retail store top-of-mind with your audience.